GB News title screen in January 2026 proclaiming the broadcaster is ‘Britain’s number one’, plus Camilla Tominey hosting GB News show on 11 January 2026
Right-leaning news broadcaster GB News grew revenue by 66% to just over £26m in the year to May 2025 as losses narrowed.
Annual losses fell by 34% to £22m, meaning the broadcaster has now lost £131m for owners Sir Paul Marshall and Legatum Ventures since it launched in 2021.
The broadcaster cited growing TV audience share and online page views as it posted revenue growth.
However, in recent months, previous online audience growth has gone into reverse. In December, the UK GB News website audience fell 21.3% year on year to 7.3 million users per month .
GB News said it reached 3.7 million monthly TV viewers (per BARB) at the end of May 2025 (up 18% year on year) and 547,300 radio listeners (per RAJAR) up 5.6% year on year.
It reported total social media followers up 56.4% to 6.1 million.
GB News cut its wages bill by nearly £3m in the year to May 2025 to £19.7m and reduced overall headcount from 311 to 263.
The brand grew revenue across all its main segments but does not break out detail for online subscriptions. GB News charges £5 a month for full access to website content.
Last year it also launched Friends of GB News, a free registration tier which it said has attracted more than 50,000 sign ups and offers more interaction for viewers/readers.
In Q4 2025, GB News Radio grew its weekly reach by 44% to 672,000 according to RAJAR , putting it ahead of News UK-owned Times Radio and Talk.
Meanwhile, the main GB News TV channel has consistently beaten the BBC News Channel and Sky News on daily average viewers , which now total more than one million.
Losses from GB News continue to be underwritten by parent company All Perspectives, whose two main shareholders are Paul Marshall and Legatum Ventures.
The annual report stated: “The company has strong support from its investors and the directors have no reason to believe that the level of these contributions might vary to a significant degree or be recalled before the Group has the resources to repay the investment.
“The directors regularly review and update the company’s forecast and cash flow projections and monitor KPIs, as such, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future.”
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